Understanding how to get your products ranked higher in search is essential for any seller. It’s easy to think that this is something that you can do on your own, however, this is more than just optimizing product descriptions and keywords.
Amazon and Google use similar methods to determine search ranking. They use an algorithm that can read your content and keywords that are used most frequently. Search engine optimization, also known as SEO, is not only for Amazon, but the same strategies can also be applied to Google as well. While Amazon does not crawl thousands of words on a website, it does use the same algorithm to determine what products are being talked about most often.
Amazon’s algorithm for its A9 search system is a well-guarded secret. We do know that Amazon considers sales conversions, clicks, and page views. This means that if your listings have the right keywords and drive traffic to your listings, they also need to be converting at a high rate to rank higher.
Using Amazon SEO as Marketing Strategy
An Amazon SEO strategy is one of the most important aspects of your business that you need to consider. If you’re wondering how it can help you, let’s break it down. Basically, higher rankings mean that your listings are more visible on search results pages and show up on the top two pages of the results. The more visible your products are, the higher the chances of you closing a sale.
To boost your Amazon product’s search ranking, take the time to tweak a few things. Like incorporating keywords in your product title and bullets and putting backend keywords.