SEO Best Practices for Your Amazon Listing 

Optimizing your Amazon listings is a great way to increase your sales. Amazon search engine optimization (SEO) is the process of optimizing your product listing for better visibility in search results. The goal is to bring more traffic to your page and increase your sales. 

Amazon is a great way to sell your products, but with so many competitors on the platform, it’s important to be strategic when it comes to optimizing your shop. You want people to find your products easily and get them to buy straight from your shop. 

In this post, we’ll share with you the best practices to help you optimize your Amazon listings, and make sure that they’re ranking as high as possible in search results. 

Step 1: Keyword Research  

Keyword research is the first and an important step in optimizing your Amazon product listing. It helps you find out what buyers are searching for on Amazon’s search box and will help you determine which words are most relevant to your product or service. You can use that data to optimize your title and description so you can rank higher in the search results. 

There are different keyword tools you can utilize for a start to identify the keywords to use to optimize your listing. There’s Jungle Scout, Helium 10, ZonPilot, AMZScout, and Merchant Words. Once you have the data on what keywords you want to target, the next step is to tailor-fit your content and optimize your product listing. 

Step 2: Title, Bullet Points, and Product Description  

Your listing title, bullet points, and description are important factors for ranking in Amazon’s search results. Make sure that they are concise, relevant, and keyword-rich. It is important to make sure your title is clear, on point, and accurately describes the product or service being offered. You should include all the information about the product in the description––including features, specifications, materials used and care instructions (if applicable).  

Bullet points are a powerful way to connect with customers and help them get the information they need to feel confident about their purchases. It should be descriptive and corresponds to your target audience. 

  • Highlight the five key features and reinforce important information from the title and description. 
  • Keep each bullet point within 250 characters. That way, they’re easier to read.  
  • Begin each bullet point with a capital letter, write with sentence fragments and do not include ending punctuation. 
  • Do not include promotional and pricing information. 

Seller Tip: Your product detail page is the best way to communicate your product’s key features and benefits. It allows customers to quickly understand what your product does and why it’s the best choice for them. They also make the customer experience better by highlighting the most important aspects of your product. 

Step 3: Listing Images, A+ Content, and Product Videos 

Visuals play a very important role when it comes to attracting customers, so make sure that you optimize your images to make them appear in search results for keywords related to your product. One of the best ways to ensure that your Amazon listings rank as high as possible is to use A+ content and product videos. A unique brand story, enhanced images, and text placements may result to higher conversion rates, increased traffic, and increased sales when used effectively. 

Seller Tip: Make sure your product images are high-quality: Studies show that customers spend more time on pages with high-quality images than those without them—even though they may not view all of them before making a purchase decision.  

Step 4: Product Search Terms 

If you’re looking to increase your product’s visibility on Amazon, Search Terms are a great way to do so. They allow you to include relevant keywords relevant to your product(s) and make it easier for shoppers to discover your products. Search Terms appear only on your backend and not on the customer-facing side, so you can work closely with the copy in your listing without compromising the integrity of any keyword optimizations. 

Here are some tips for optimizing your Search Terms: 

  • Only include generic words. 
  • Include synonyms, abbreviations, and alternative names for a product. 
  • Stay under the length limit. You have less than 250 bytes, so minimize unnecessary characters. Spaces and punctuation don’t count.  
  • When entering phrases, type them in a logical order of search. 
  • Include spelling variations if applicable, but don’t deliberately include common misspellings. 
  • Don’t repeat words within the Search Terms field. 

Step 5: Product Pricing 

To optimize your Amazon product listing, you’ll want to make sure that the price of your product is competitive. After all, price can influence conversion rates and sales growth. 

To price products competitively, research the competition and make adjustments to develop a compelling price point within your niche. Price your products according to their value proposition—what makes them stand out from other similar products? 

Here are some ways you can optimize product prices: 

  • Research the competition: Researching competitors will help you determine whether there’s any room for improvement in terms of pricing on Amazon. You can use this information to set a benchmark for pricing your own products so that they’re more competitively priced than others in their category. 
  • Set up alerts: When competitors change their prices, you’ll get an email alert letting you know about it so that you can make changes accordingly! This allows you to ensure that your listings stay competitive when it comes to pricing over time. 
  • Consider bundles: Bundling multiple items together at a discounted rate can be a great way to encourage shoppers who may not need all of those items individually but would still benefit from buying them together at a discount price. 

Key Takeaways 

Search engines are the gatekeepers to the internet, and they want to give the best results to their users. Getting your products ranked in association with keywords can help bring customers from all over the world, increasing sales and profits for your business.  

By optimizing your product listings, you will experience improved click-through rates, more clicks and conversions, and a higher chance of being on the first page of search results. So, every listing needs to be optimized and SEO ready. Your product description is what will convince the buyer to purchase your product, so it is important that you do everything right! 

You’re ready to dive into Amazon SEO. But as an Amazon seller, you know that there’s a lot to keep track of. From product research to competitive analysis to making sure your listing is up-to-date and optimized for search engines… well, it can be a lot. 

Generation eCom is here to help you focus on what matters most: selling. With our Amazon SEO services, you’ll be able to take advantage of all the opportunities this platform has to offer while letting us worry about the rest. 

We’d love nothing more than to chat with you about how we can help get your products seen on Amazon. Schedule a call with us by sending an email to ericpaul@generationecom.com