The holiday shopping season is upon us, and if you’re a store owner, you’ve likely been keeping up with the rush. It’s not easy to keep up with all of the demand, but it’s easier when you have the right tools and strategies in place.
Amazon Sponsored Ads are a great way to expose your products to new customers and get them interested in buying from your store. These ads allow you to target customers who are interested in your products through keywords and search terms that are relevant to your brand. They can be customized to show up on Amazon search results pages or on other websites where Amazon links are published.
If you’re looking to get ahead of the curve and start boosting your sales through Amazon-sponsored ads, we’ve put together some tips for making sure your Christmas campaign gets off to a strong start:
- Know Your Target Audience and Choose the Right Products
Do you have a specific product category you want to focus on? Are there certain demographics that would be interested in what you have to offer? Do you have any products with unique features that might appeal to people with specific interests?
Take some time to think about who would be interested in your products and why they’d want them. We recommend choosing at least two or three products from different categories if you want to maximize visibility.
PRO TIP: Make sure you have a good selection of products that are relevant to Christmas and the holiday season. The more options you have, the better your chances of getting customers in your store.
- Choose Your Keywords Wisely
Use keywords that are relevant to your business and consumers. This is the most important step in creating a successful ad campaign. You’ll want to choose keywords that are specific enough that they’ll draw in customers who are actively looking for your product or service, but also general enough that they’ll also attract people who may be interested in similar items or services.
You can’t afford to waste money by targeting people who aren’t interested in buying from you—so knowing exactly what they’re searching for will help ensure that they see your ad when they need it most.
PRO TIP: Use keyword research tools to identify what people are searching for when they come across products like yours, then use those keywords in your ads so they appear whenever someone searches those terms on Amazon’s site.
- Use Relevant Images and Videos to Make an Impression
If shoppers are going to click through from an ad, they need something that makes them stop and take notice—and photos or video clips can do just that! You’ll want high-quality content that shows off your products in their best light, so you have to make sure your ad has an eye-catching image. And the image should be relevant to the product or service being advertised and should draw potential customers in by conveying the benefits of what they’re purchasing.
PRO TIP: Make sure it’s high resolution so it looks nice on all devices. And don’t forget about video ads! They’re proven to help increase conversions by 700%.
- Create a Strong Headline and Compelling Ad Copy
Keep your headline short and on point. A catchy headline combined with a short description can draw in your customers and encourage them to click through to read more. It is proven that a compelling headline can increase click-through rates by up to 30%. Accurate descriptions will help people get interested and convince them in buying the products which are effective in driving more sales.
PRO TIP: Use keywords related to Christmas and holiday in your ad copy so that it shows up when people are searching for gifts and holiday deals online. This will help drive more traffic to your store!
- Make Sure Your Price Is Right
Be sure that you’re offering competitive pricing on all of your items so that they’ll be highly visible in search results when people are looking for deals on certain products––and make sure they’re within reach of what consumers can afford during this time of year.
- Get Your Ads Running During Peak Shopping Periods
We recommend checking out data from past years and using that as a guide to figure out when people will be shopping on Amazon this year. If you’re not sure how much traffic you’ll get at certain times of the year, try running a test ad during the same time period last year and see how much traffic it got. If there’s an especially high number of clicks, then that’s probably going to be a good time for your store!
Master Sponsored Ads with Experts for Amazon
With millions of products on Amazon, it can be difficult to stand out from the crowd. But with the right strategy and execution, you can make your product sell like hotcakes. Work with our team of experts for Amazon to learn how you can improve your marketing strategy, get help in setting up and running sponsored ads right, and start optimizing your sponsored Ad campaigns today. Schedule a meeting with us on our website or send us a message at firstname.lastname@example.org.