Amazon A9 & A10 Algorithms: Outsmarting the Competition 

Amazon is one of the most popular online retailers in the world. It’s also one of the most competitive with hundreds of thousands of sellers vying for attention and sales. If you want to be on top of your game you need to understand how its algorithms work. 

The Amazon A9 and A10 algorithms are immensely powerful tools you can use to attract more visitors, improve your sales, and impress your customers. You can use them to make price comparisons easy for buyers, get better organic search rankings, and even optimize your conversion rates. 

But how exactly do these algorithms work? What does it take to optimize your Amazon listings so that you can generate better sales and move up in the ranks? In this guide, we’ll go over what these algorithms do so that you can better understand how they affect your business and how you can take advantage of them. 


A9 Algorithm 

Amazon’s A9 algorithm is a system that ranks products according to relevance and searches keywords. This helps customers find the best matches for their searches while helping sellers gain traffic and, in turn, higher rankings. 

The A9 algorithm of Amazon takes sales conversions and relevancy into account when ranking products. This means that products with more sales history will rank higher than those with fewer sales history. This is because the A9 algorithm of Amazon promotes products that have been most likely to be sold compared to other products.  

It determines a seller’s ranking by taking relevancy, reviews, keywords, sales history, product promotions, search terms, availability of the product, and many others into consideration before ranking them in the search results. 

What Factors Influence the A9’s Search Rankings?  

• The keywords you use in your content and meta tags. 

• The links pointing to your site from other websites. 

• The type of content you publish on your site (such as videos or images). 
• How often do you update your site with new content. 

A10 Algorithm 

In an effort to make Amazon more customer-centric, Amazon recently launched a new algorithm called A10. This algorithm filters fake reviews and fake accounts as well as decreases the importance of PPC ads. The good news for sellers is that the “Black Hat SEO” has dropped out of the competition, leaving room for sellers with genuine products that comply with Amazon’s Terms of Service (TOS). 

What Factors Influence the A10’s Search Rankings? 

  • Organic Sales – These organic sales are more valuable than paid clicks because they are considered an “organic” result, which means they’re coming from real customers rather than someone who clicked on an ad. This makes organic sales more likely to convert into repeat customers and increases your product’s ranking over time! 
  • Seller Authority – Seller authority is one of the most important factors when it comes to ranking on search results. How many sales did you make in this category? How many Amazon reviews do you have? Do you have an FBA account? If yes – how many products are Fulfilled by Amazon? If you have lots of positive reviews, or if you’ve sold lots of products in general, then this will increase your seller authority (and therefore your ranking). 
  • Reviews As well as being important for encouraging people to buy from you, reviews also play a role in influencing your ranking. They’re considered by the A10 algorithm when determining which sellers deserve more attention than others.  
  • Offsite sourced traffic and sales – Offsite sourced traffic and sales are the two most important factors that influence A10’s search rankings. This is because Google prefers to use third-party sources (like social media, blogs, and news sites) when determining how authoritative a site is. If your product gets a lot of links from these places, it will be ranked higher than others. 

What Does This Mean for Your Business?  

Amazon has always been about quality over quantity. They want customers to find products that are high quality and that are truly unique from what is already available on the platform. This is why it is so important to focus on improving your organic listings, reviews, and keywords as much as possible. If you want more traffic coming in from Amazon then you need to start looking at paid advertising campaigns as well as working on improving your organic listings.  

The key here is not to rely solely on one method but rather use both in combination so that they work together seamlessly without interfering with each other’s goals. 

 Master Amazon Algorithms with Experts for Amazon

These algorithms are a huge part of Amazon’s business. They’re the reason that the e-commerce giant has been able to grow so significantly in recent years, as well as why it’s so difficult for smaller sellers to compete with them.  

Generation eCom helps clients achieve their revenue goals by implementing effective marketing strategies tailored to their needs. We provide extensive Amazon SEO services for different selling channels and handle all aspects of Amazon marketing, including product listing and optimization services, retail management tools, reporting dashboards, and more. Send us an email at ericpaul@generationecom.com or contact us on our website and let’s get you started skyrocketing your Amazon sales!