Why Amazon Brand Analytics Is Important to Your Amazon Business Success  

Amazon Brand Analytics is a tool that allows you to get a better picture of how your brand is doing. It can help you understand which products are selling well, and why, so you can make more informed decisions about how to grow your business. 

Amazon is a massive marketplace with millions of products on offer. Finding the right niche can be tricky, and then successfully marketing yourself once you do find it can be even more difficult. But there are ways to succeed as an Amazon seller! Here are five ways to use Amazon Brand Analytics to your advantage: 


Knowing how well your products are doing on Amazon is essential for any seller who wants to grow their brand or maintain success over time. But without access to this kind of information, it can be challenging if not impossible.  

Amazon Brand Analytics, however, will help you understand what is happening with your brand and products. With this tool, you’ll be able to see where the sales are coming from, how much revenue is being generated, and where it’s going. This information can help you make decisions about what products should be kept in stock, which ones should be discontinued, and which ones should be promoted more heavily. You’ll also be able to see what kinds of customers are buying your products and why they’re making those purchases. 


One of the most important things for any business owner is knowing how much money is coming in and where it’s going out again! Brand analytics will show you exactly how much each product has sold over a specific period of time so that you can determine whether or not it’s worth keeping around for another season or two (or three). If a product isn’t selling well enough anymore then it might need to be discontinued before it starts costing too much money for no return whatsoever! 


With Amazon Brand Analytics, you can see customer reviews for every product in your catalog. This means that you can find out what people love about your brand—and also where there may be some room for improvement. You can use this information to make changes in your marketing strategy or product line that will ultimately improve sales. 

Customer feedback is a great way to improve your customer experience and product quality. With Amazon Brand Analytics, you can see what customers are saying about your products—and use those insights to make improvements in real time. 


When you set up a brand registry, you are telling Amazon that you are the owner of your brand. This is important because it allows you to control your brand’s presence on Amazon. You can also use it to create a unique identifier for your products, which will help make sure that any seller who has your product listed does not confuse it with another seller’s product.  

Setting up Brand Registry can help prevent competitors from using your listings as their own, or claiming ownership over them as they would with unregistered listings. It also makes it easier for customers to find products they’re looking for because they’ll be able to filter search results by brand rather than just specific SKUs (Stock Keeping Units). 


Knowing which keywords are driving traffic to your product pages is critical in helping you understand what is working well for your brand and where improvements need to be made. You can use this data as an indicator of what people are looking for when they’re searching for products like yours on Amazon—and then use that information when creating new listings or optimizing existing ones. 

If there’s a particular keyword that’s driving sales for you, then this could be something worth investing further resources into (such as advertising). 


Amazon Brand Analytics is a great tool for helping you understand how customers are engaging with your products. But it’s just one part of the puzzle when it comes to running a successful e-commerce business. It is important to make sure you have a holistic view of your business and learn to combine this with other Amazon tools to give you an edge over your competition and help you achieve your business goals. 

We recommend using other Amazon tools such as Seller Central, FBA, Reports, and Seller Fulfilled Prime. You can also use third-party apps such as ShipStation and Salesbacker which can be integrated with Amazon’s APIs or tools like Jungle Scout or Keyword Tool which provide insights into keywords and product listings.  


Doing business with Amazon can be overwhelming, especially when you are just starting out in an already crowded marketplace or if you’re new to selling online altogether. The last thing you want to do is get lost in all the tools, dashboards and reports that are available. 

Generation eCom is a digital marketing agency helping businesses grow their revenues by providing effective Amazon SEO services that are tailored to meet their needs. We handle all aspects of Amazon marketing, including product listing and optimization services, retail management tools, reporting dashboards and more, so you can focus on what matters most – growing your business! 

Contact us at ericpaul@generationecom.com or check out our website and let’s get started scaling your Amazon business today!