Amazon Returnless Refund: Upgrade the Shopper Experience  

In 2019, Amazon online retailers are finding it increasingly difficult to compete in a market that’s becoming saturated with new brands and products every day. One way to stand out from the crowd is by using Amazon’s returnless refund policy.  

One of the biggest challenges for online retailers is to get customers to purchase more than one product. But what about getting them to return items? With a standard return policy, customers can easily return an unwanted item and get a full refund. That’s not bad for the customer, but it’s not so great for you as the retailer. After all, you have to pay for shipping costs and time associated with processing returns. But what if there was a way for Amazon sellers to make sure that their customers don’t end up returning items at all?  

This article will explain how the process works, give some pro tips to avoid return-refund issues, and why it is so important for your business. 


Amazon has introduced a new refund process called “returnless refunds.” The return process has been simplified with this new option, which allows sellers to compensate customers for incorrect or damaged orders without requiring them to send the product back.  

Amazon Returnless enables Amazon to reinforce its vision to be a customer-centric company and gives customers the freedom to shop carefree. If something goes wrong (e.g., damaged or incorrect) with their purchase, they can get a refund without going through the hassle of returning it. 


Amazon’s Returnless Refund process is useful if you’re selling on Amazon, especially if you’re a small business and don’t have time for returns or deal with the hassle of mailing things back and forth (with the consideration of your Cost of Goods vs Inventory Charges). 

Here’s the process: 

  1. Set up your rules for which products qualify for this kind of refund 

As an Amazon seller, you can choose to provide returnless refunds to your customers, which gives you the ability to create your own rules and requirements for returns. You can apply returnless refunds to specific items or entire categories of products and set conditions such as minimum purchase amounts or only allowing refunds for certain items.  

Amazon’s returnless refund process is a great way to offer your customers flexibility while protecting your business.  

  1. Customers will be given an option to choose between Standard Refund or Returnless Refund 

Whenever someone requests a return on one of your products, they’ll be asked if they want a standard refund or if they’d rather have their money back instantly via Amazon’s returnless refund. 

Standard Refund: If the customer selects this type of refund process, the customer will have to contact Amazon Customer Support to raise their concern and Amazon will provide a return label to the customer to ship the products back to the seller. 

Returnless Refund: If the customer prefers to get their money back immediately without having to go through the process of returning the item, Amazon will automatically approve their request and issue a refund for the purchase price, minus the shipping and handling fees.  

However, you will still incur charges later on. If you’re selling a product that costs less than $10 and the return shipping fee is expensive (ranging from $2 to $140), it might be more costly to send the item back to Amazon. 

By removing product returns, you might lose the product, but it’ll save the cost of shipping the product back and forth


Amazon takes 1-2 business days to process returnless refunds after the submission of the refund request. This is pretty quick compared to normal refunds that can take up to 5 business days after the item is received.

  • It keeps your customers loyal to the brand—which means they’re more likely to shop again from your Amazon Store instead of going somewhere else where they don’t offer a refund policy like this one! This means less work for you and more money saved in the long run. 
  • It builds trust between consumers and sellers on the platform—which makes buyers feel safer about buying from a brand or company that offers them such an amazing service without any strings attached whatsoever! 
  • Every time you send back a product, there’s the cost of shipping it back to the seller plus the time spent processing the return. With Amazon’s returnless refund program, there are no returns so there are no additional shipping costs or wasted labor hours spent on processing them. 
  • It cuts down on costs associated with handling returns and it frees up the time of the employees so they can focus on other things besides dealing with product refunds. 
  • You can avoid being scammed into paying more than necessary when customers want more than one item at once but only have enough money to pay for one, so they return the others in exchange for a full refund. 


  1. Keep your inventory accurate and up to date. 
  1. Make sure your product listings are as accurate as possible, including product details like size, color, and style. 
  1. Double-check orders before shipping them out. 
  1. Make sure you have a valid refund policy in place, so customers know what to expect if they need to return an item or cancel their order before it ships out. 
  1. Provide clear communication with your customers about what they can expect from their purchases. 
  1. Communicate with your customers when they contact you about their issues or problems with your product(s). 
  1. Don’t let negative reviews go unanswered, respond quickly and politely! 


Are you tired of having to deal with the hassles of returns and refunds? We know how it is—you’re trying to grow your business, but it can be hard to keep up with all the technicalities of Amazon’s return policy. 

We’re here to help! Generation eCom is a full-service marketing agency that specializes in managing and scaling online businesses. That includes helping clients achieve their revenue goals by implementing effective marketing strategies tailored to their needs. We provide extensive Amazon services, including product listing and optimization services, retail management tools, reporting dashboards, and more. Send us an email at ericpaul@generationecom.com or contact us on our website and let’s get you started scaling your Amazon business!