More sales, less mistakes!

Save time and eliminate many risks by consulting us. With our expertise, you have access to all the services necessary to generate an online store faithful to Amazon and Alibaba standards.

50 employees at your service


At Generation eCom, we have an exceptional and diverse team of 50 Amazon and Alibaba marketing
experts dedicated to growing your products in the marketplace.

Let the agency take over creating, optimizing, and executing your product listings and managing
your storefronts; conceptualizing an effective Amazon ads strategy, and more, so you can handle all
your other business needs.


Facilitate business in major marketplaces like Amazon and Alibaba for manufacturers and brands.


  • Collaboration
  • Determination
  • Growth
  • Client Satisfaction

The Agency Experts

, The agency – en

Eric Paul – President | Visionary | Amazon Expert

Eric Paul is an e-commerce management and brand development specialist. Holder of an executive MBA, the career of this dynamic entrepreneur is rich in experience and success!

Eric began his career in the manufacturing sector, where he held key positions with renowned companies such as Sobeys, Petro-Canada and Agropur. Shortly after, he created his first online business on eBay, the Mario Retro store. Thanks to the management of his own store, Eric also discovered a real talent for managing online stores on Amazon. He then developed his e-commerce distribution company.

He currently heads Generation eCom, a company specializing in the management of Amazon and Alibaba stores which includes 4 departments and more than 20 employees. With its go-to-market, e-commerce marketing, product development and logistics services, the team helps local businesses sell and avoid missteps.

Melissa Bolvin – Chief Operating Officer

Melissa has experience in digital marketing, e-commerce and online community funding and youth entrepreneurship.  She also has a strong experience in project management, communication and public relations.

She explored the many facets of marketing, ecommerce while studying Bachelor of Commerce with a minor in marketing at the University of Ottawa.

Melissa is enthusiastic about helping businesses acquire competitive advantages in their different sectors by providing strategic planning services, setting short and long-term goals, assertive growth strategies, and the reassertion of existing business procedures.

Melissa’s strong history in digital marketing and e-commerce assists her in monitoring ongoing operations, team productivity, and the building of a highly inclusive culture that ensures team members thrive and organizational goals are met as Chief Operating Officer at Generation eCom

, The agency – en
, The agency – en

Gauthier Vaillant – Head of the Advertising Team on Amazon

Since joining Generation eCom, Gauthier has successfully helped various clients in different industries to develop their company through ecommerce, leveraging in-depth analysis and customer insights to create and execute data-driven strategies.

Having earned both a BBA and MBA in Marketing from two top-tier European Universities, Gauthier is now Generation eCom’s PPC Department Manager.

Gauthier runs strategic advertising and marketing campaigns that drive revenue, growth and market share for our clients, no matter the industry. Flexible and precise, Gauthier focuses on advertising that generates value for our clients while complementing organic SEO strategies.

Mathieu Poncelet – Strategy Manager

Mathieu holds a Bachelor’s degree in business administration from Hautes Études Commerciales in Montreal (HEC), with a specialization in marketing and eCommerce. For more than six years, he has specialized in selling on Amazon. He has successfully accompanied companies that sell throughout North America.

Within Generation eCom, Mathieu is responsible for the Strategy and Analysis departments. Mr. Poncelet has the concern to respond effectively to the different needs of customers and has a management style oriented towards the achievement of results.

In addition to his involvement with Generation eCom, Mathieu contributes to various projects in the context of the digital shift of Quebec companies, including those of the Conseil Québécois du Commerce de Détail (CQCD), the École des Entrepreneurs du Québec (EEQ), the Association Québécoise des Technologies (AQT) and CEGEP André-Laurendeau.

, The agency – en

Our Growth Team

, The agency – en
Project Managers

Our Project Managers are responsible for planning goals and keeping the team focused.

We have some of the best Amazon Project Managers onboard. They work to help our teams set realistic goals, and then keep everything focused on those goals until the finish line.

, The agency – en
Content Writers/Editors

Our writers and editors work tirelessly to understand how our sellers can rank more with their  content in order to drive sales to their platform. Working closely with creative design to ensure that text and visuals complement for maximum engagement.

, The agency – en
Amazon Account Managers

Our Amazon Account Managers support the team’s management of day-to-day relationships with external partners, while continuing to identify new opportunities to improve existing processes for seller onboarding, growth, and management.