{"id":47597,"date":"2022-07-15T07:28:57","date_gmt":"2022-07-15T11:28:57","guid":{"rendered":"https:\/\/generationecom.com\/?p=47597"},"modified":"2023-04-03T15:36:12","modified_gmt":"2023-04-03T19:36:12","slug":"comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon","status":"publish","type":"post","link":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/","title":{"rendered":"Comprendre le r\u00e9f\u00e9rencement d&#8217;Amazon est votre prochaine \u00e9tape pour faire \u00e9voluer votre entreprise sur Amazon !"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg\" alt=\"\" class=\"wp-image-47584\" srcset=\"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg 1024w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-300x169.jpg 300w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-768x432.jpg 768w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-1536x864.jpg 1536w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-600x338.jpg 600w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Il est essentiel pour tout vendeur de comprendre comment am\u00e9liorer le classement de ses produits dans le moteur de recherche d&#8217;Amazon. Il est facile de penser que c&#8217;est quelque chose que vous pouvez faire vous-m\u00eame, mais il ne s&#8217;agit pas seulement d&#8217;optimiser les descriptions de produits et les mots-cl\u00e9s.&nbsp;<\/p>\n\n\n\n<p>Amazon et Google utilisent des m\u00e9thodes similaires pour d\u00e9terminer le classement dans les recherches. Ils utilisent un algorithme qui peut lire votre contenu et les mots-cl\u00e9s qui sont utilis\u00e9s le plus fr\u00e9quemment. L&#8217;optimisation des moteurs de recherche, \u00e9galement connue sous le nom de SEO (Search Engine Optimization), ne concerne pas seulement Amazon puisque les m\u00eames strat\u00e9gies sont \u00e9galement appliqu\u00e9es \u00e0 Google. Bien qu&#8217;Amazon n&#8217;explore pas des milliers de mots sur un site Web, il utilise le m\u00eame algorithme pour d\u00e9terminer les produits dont on parle le plus souvent.&nbsp;&nbsp;<\/p>\n\n\n\n<p>L&#8217;algorithme d&#8217;Amazon pour son syst\u00e8me de recherche A9 est un secret bien gard\u00e9. Nous savons cependant qu&#8217;Amazon prend en compte les conversions de ventes, les clics et les pages vues. Cela signifie que si vos annonces contiennent les bons mots cl\u00e9s et g\u00e9n\u00e8rent du trafic vers vos annonces, elles doivent \u00e9galement avoir un taux de conversion \u00e9lev\u00e9 pour \u00eatre mieux class\u00e9es.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-02-1024x304.jpg\" alt=\"\" class=\"wp-image-47586\" srcset=\"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-02-1024x304.jpg 1024w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-02-300x89.jpg 300w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-02-768x228.jpg 768w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-02-1536x456.jpg 1536w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-02-600x178.jpg 600w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-02.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Utiliser le r\u00e9f\u00e9rencement d&#8217;Amazon comme strat\u00e9gie de marketing<\/strong>&nbsp;<\/p>\n\n\n\n<p>Une strat\u00e9gie de r\u00e9f\u00e9rencement Amazon est l&#8217;un des aspects les plus importants de votre boutique sur la plateforme que vous devez prendre en compte. Si vous vous demandez comment elle peut vous aider, d\u00e9composons-la. Fondamentalement, un meilleur classement signifie que vos annonces sont plus visibles sur les pages de r\u00e9sultats de recherche et apparaissent sur les deux premi\u00e8res pages des r\u00e9sultats. Plus vos produits sont visibles, plus vous avez de chances de conclure une vente.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pour am\u00e9liorer le classement de votre produit Amazon dans les r\u00e9sultats de recherche, prenez le temps d&#8217;ajuster quelques \u00e9l\u00e9ments. Par exemple, incorporez des mots-cl\u00e9s dans le titre et les puces de votre produit et ajoutez des mots-cl\u00e9s secondaires.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-03-1024x304.jpg\" alt=\"\" class=\"wp-image-47588\" srcset=\"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-03-1024x304.jpg 1024w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-03-300x89.jpg 300w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-03-768x228.jpg 768w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-03-1536x456.jpg 1536w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-03-600x178.jpg 600w, https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-03.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Trouver les bons mots-cl\u00e9s<\/strong>&nbsp;<\/p>\n\n\n\n<p>Si vous avez un nouveau produit \u00e0 lancer sans donn\u00e9es sur les comp\u00e9titeurs et le march\u00e9 cibl\u00e9, il est facile de se perdre. Pour y rem\u00e9dier, voici quelques outils de r\u00e9f\u00e9rencement Amazon qui vous aideront \u00e0 naviguer sur la place de march\u00e9. Ils vous seront utiles pour suivre le classement de vos concurrents et g\u00e9n\u00e9rer des mots-cl\u00e9s de haut rang pour votre produit.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mots du marchand&nbsp;&nbsp;<\/li>\n\n\n\n<li>H\u00e9lium 10&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ZonPilot&nbsp;&nbsp;<\/li>\n\n\n\n<li>Mots cl\u00e9s IO&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Ces outils repr\u00e9sentent des moyens tr\u00e8s efficaces de savoir ce que les gens recherchent sur Amazon et quand ils sont pr\u00eats \u00e0 faire un achat. Vous pouvez les utiliser lorsque votre produit est nouveau et que vous n&#8217;avez pas encore de donn\u00e9es, ou si vous voulez en savoir plus sur vos concurrents.&nbsp;&nbsp;<\/p>\n\n\n\n<p>En tant que vendeur pour Amazon, il est important d&#8217;incorporer des strat\u00e9gies marketing de r\u00e9f\u00e9rencement Amazon si vous voulez stimuler votre visibilit\u00e9 et obtenir plus de traction de la part des clients. Chez Generation eCom, nous fournissons des services complets de r\u00e9f\u00e9rencement Amazon pour diff\u00e9rents canaux de vente. Nous g\u00e9rons tous les aspects du marketing Amazon, y compris les services de r\u00e9f\u00e9rencement et d&#8217;optimisation des produits, les outils de gestion des ventes au d\u00e9tail, les outils de tarification et les tableaux de bord de reporting.\u00a0\u00a0<\/p>\n\n\n\n<p>Oubliez le casse-t\u00eate que repr\u00e9sente la gestion des frustrations li\u00e9es aux inscriptions sur Amazon ! Notre \u00e9quipe est \u00e9quip\u00e9e de strat\u00e9gies de r\u00e9f\u00e9rencement Amazon et de plans marketing adapt\u00e9s aux besoins sp\u00e9cifiques de votre entreprise. Sortez et explorez les horizons pendant que nous nous occupons de votre boutique.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Programmez un appel avec notre agence en envoyant un courriel \u00e0 ericpaul@generationecom.com ou en consultant notre site web.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il est essentiel pour tout vendeur de comprendre comment am\u00e9liorer le classement de ses produits dans le moteur de recherche d&#8217;Amazon. Il est facile de penser que c&#8217;est quelque chose que vous pouvez faire vous-m\u00eame, mais il ne s&#8217;agit pas seulement d&#8217;optimiser les descriptions de produits et les mots-cl\u00e9s.&nbsp; Amazon et Google utilisent des m\u00e9thodes [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-47597","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How important is SEO on Amazon? | Blog Generation eCom<\/title>\n<meta name=\"description\" content=\"Amazon and Google use an algorithm that can read your content and the keywords that are used most frequently\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How important is SEO on Amazon? | Blog Generation eCom\" \/>\n<meta property=\"og:description\" content=\"Amazon and Google use an algorithm that can read your content and the keywords that are used most frequently\" \/>\n<meta property=\"og:url\" content=\"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"Generation eCom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GenerationEcom\/?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T11:28:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-03T19:36:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"Guillaume Godbout\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillaume Godbout\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/\"},\"author\":{\"name\":\"Guillaume Godbout\",\"@id\":\"https:\\\/\\\/generationecom.com\\\/#\\\/schema\\\/person\\\/865c50a4cc214bcfb43838439ddbd396\"},\"headline\":\"Comprendre le r\u00e9f\u00e9rencement d&#8217;Amazon est votre prochaine \u00e9tape pour faire \u00e9voluer votre entreprise sur Amazon !\",\"datePublished\":\"2022-07-15T11:28:57+00:00\",\"dateModified\":\"2023-04-03T19:36:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/\"},\"wordCount\":718,\"publisher\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/generationecom.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/\",\"url\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/\",\"name\":\"How important is SEO on Amazon? | Blog Generation eCom\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/generationecom.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg\",\"datePublished\":\"2022-07-15T11:28:57+00:00\",\"dateModified\":\"2023-04-03T19:36:12+00:00\",\"description\":\"Amazon and Google use an algorithm that can read your content and the keywords that are used most frequently\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/#primaryimage\",\"url\":\"https:\\\/\\\/generationecom.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg\",\"contentUrl\":\"https:\\\/\\\/generationecom.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/generationecom.com\\\/en\\\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/generationecom.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comprendre le r\u00e9f\u00e9rencement d&rsquo;Amazon est votre prochaine \u00e9tape pour faire \u00e9voluer votre entreprise sur Amazon !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/generationecom.com\\\/#website\",\"url\":\"https:\\\/\\\/generationecom.com\\\/\",\"name\":\"Generation eCom | Experts for Amazon | Montr\u00e9al, Qu\u00e9bec\",\"description\":\"Experts Marketplace\",\"publisher\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/#organization\"},\"alternateName\":\"GenerationEcom\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/generationecom.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/generationecom.com\\\/#organization\",\"name\":\"Generation eCom\",\"alternateName\":\"gEcom\",\"url\":\"https:\\\/\\\/generationecom.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/generationecom.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/generationecom.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/cropped-GeneComlogo2-e1647622937739.png\",\"contentUrl\":\"https:\\\/\\\/generationecom.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/cropped-GeneComlogo2-e1647622937739.png\",\"width\":200,\"height\":88,\"caption\":\"Generation eCom\"},\"image\":{\"@id\":\"https:\\\/\\\/generationecom.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GenerationEcom\\\/?fref=ts\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/generationecom\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/generationecom.com\\\/#\\\/schema\\\/person\\\/865c50a4cc214bcfb43838439ddbd396\",\"name\":\"Guillaume Godbout\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df7073460c8b1fcb561ffbec8f8d3a8864d05c65140e0571c923e147a47f868b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df7073460c8b1fcb561ffbec8f8d3a8864d05c65140e0571c923e147a47f868b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df7073460c8b1fcb561ffbec8f8d3a8864d05c65140e0571c923e147a47f868b?s=96&d=mm&r=g\",\"caption\":\"Guillaume Godbout\"},\"url\":\"https:\\\/\\\/generationecom.com\\\/en\\\/author\\\/guillaume-g\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How important is SEO on Amazon? | Blog Generation eCom","description":"Amazon and Google use an algorithm that can read your content and the keywords that are used most frequently","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/","og_locale":"en_US","og_type":"article","og_title":"How important is SEO on Amazon? | Blog Generation eCom","og_description":"Amazon and Google use an algorithm that can read your content and the keywords that are used most frequently","og_url":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/","og_site_name":"Generation eCom","article_publisher":"https:\/\/www.facebook.com\/GenerationEcom\/?fref=ts","article_published_time":"2022-07-15T11:28:57+00:00","article_modified_time":"2023-04-03T19:36:12+00:00","og_image":[{"url":"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg","type":"","width":"","height":""}],"author":"Guillaume Godbout","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guillaume Godbout","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/#article","isPartOf":{"@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/"},"author":{"name":"Guillaume Godbout","@id":"https:\/\/generationecom.com\/#\/schema\/person\/865c50a4cc214bcfb43838439ddbd396"},"headline":"Comprendre le r\u00e9f\u00e9rencement d&#8217;Amazon est votre prochaine \u00e9tape pour faire \u00e9voluer votre entreprise sur Amazon !","datePublished":"2022-07-15T11:28:57+00:00","dateModified":"2023-04-03T19:36:12+00:00","mainEntityOfPage":{"@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/"},"wordCount":718,"publisher":{"@id":"https:\/\/generationecom.com\/#organization"},"image":{"@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/","url":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/","name":"How important is SEO on Amazon? | Blog Generation eCom","isPartOf":{"@id":"https:\/\/generationecom.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/#primaryimage"},"image":{"@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg","datePublished":"2022-07-15T11:28:57+00:00","dateModified":"2023-04-03T19:36:12+00:00","description":"Amazon and Google use an algorithm that can read your content and the keywords that are used most frequently","breadcrumb":{"@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/#primaryimage","url":"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg","contentUrl":"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/07\/GenEcom-BlogPost-AmazonSEO-01-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/generationecom.com\/en\/comprendre-le-referencement-damazon-est-votre-prochaine-etape-pour-faire-evoluer-votre-entreprise-sur-amazon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/generationecom.com\/en\/"},{"@type":"ListItem","position":2,"name":"Comprendre le r\u00e9f\u00e9rencement d&rsquo;Amazon est votre prochaine \u00e9tape pour faire \u00e9voluer votre entreprise sur Amazon !"}]},{"@type":"WebSite","@id":"https:\/\/generationecom.com\/#website","url":"https:\/\/generationecom.com\/","name":"Generation eCom | Experts for Amazon | Montr\u00e9al, Qu\u00e9bec","description":"Experts Marketplace","publisher":{"@id":"https:\/\/generationecom.com\/#organization"},"alternateName":"GenerationEcom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/generationecom.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/generationecom.com\/#organization","name":"Generation eCom","alternateName":"gEcom","url":"https:\/\/generationecom.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/generationecom.com\/#\/schema\/logo\/image\/","url":"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/03\/cropped-GeneComlogo2-e1647622937739.png","contentUrl":"https:\/\/generationecom.com\/wp-content\/uploads\/2022\/03\/cropped-GeneComlogo2-e1647622937739.png","width":200,"height":88,"caption":"Generation eCom"},"image":{"@id":"https:\/\/generationecom.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GenerationEcom\/?fref=ts","https:\/\/www.linkedin.com\/company\/generationecom\/"]},{"@type":"Person","@id":"https:\/\/generationecom.com\/#\/schema\/person\/865c50a4cc214bcfb43838439ddbd396","name":"Guillaume Godbout","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/df7073460c8b1fcb561ffbec8f8d3a8864d05c65140e0571c923e147a47f868b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df7073460c8b1fcb561ffbec8f8d3a8864d05c65140e0571c923e147a47f868b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df7073460c8b1fcb561ffbec8f8d3a8864d05c65140e0571c923e147a47f868b?s=96&d=mm&r=g","caption":"Guillaume Godbout"},"url":"https:\/\/generationecom.com\/en\/author\/guillaume-g\/"}]}},"_links":{"self":[{"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/posts\/47597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/comments?post=47597"}],"version-history":[{"count":3,"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/posts\/47597\/revisions"}],"predecessor-version":[{"id":48689,"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/posts\/47597\/revisions\/48689"}],"wp:attachment":[{"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/media?parent=47597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/categories?post=47597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generationecom.com\/en\/wp-json\/wp\/v2\/tags?post=47597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}