It’s official! Martin Ball of BALL Capital is now part of the Generation eCom family as the new co-owner. 

Martin Ball’s expertise and experience as the President of BALL capital will be a great contribution to the future of Generation eCom. Having a strong bond with Eric Paul, the President, and CEO of Generation eCom, Martin puts his full trust in Eric’s leadership in taking the company forward.   

He believes that the company’s focus on client satisfaction is what sets it apart from others in the industry, and he trusts Eric and his team to continue that tradition as they expand their reach internationally. 

Eric Paul, who remains president and major owner of the company also believes that this is a stepping stone for Generation eCom to reach higher grounds. This change counts as another opportunity to develop and support the success of their partner clients.  

Together with Martin’s management skills, his passion for business development will help accelerate the growth of Generation eCom even more. He will contribute immensely towards building stronger relationships with clients through personal connections he has built over years of working in various industries globally. 

This partnership is an exciting step that the company is poised to pursue to address the increasing demand of the eCommerce sector and move past its currently promising direction. 

Founded in 2017, Generation eCom is teaming up with more than 50 brands and Canadian manufacturers to grow their sales in direct marketplaces such as Amazon, Bestbuy, Walmart, Wayfair, and eBay. Some of their clients make multimillion-dollar sales annually.  

Their portfolio of clients includes Krispy Kernels, Confiserie Mondoux, Bel-Mor, Toiles VR, Land Art, Alliance Métal Québec, Alfred Cloutier, Manubric, EVORETRO, and many more.  

Generation eCom is one of the biggest agencies dedicated to the marketplaces in Canada with 50 full-time employees committed to supporting growth, marketing, and protecting their client’s brand.  

Generation eCom works with small and medium-sized companies that aim to use the same tools as the big players—but without spending millions on marketing teams or advertising budgets. They have developed business strategies that allow the company to take control of their brand’s digital presence and create successful sales strategies to take their business to the next level. 

To learn about the newest and most advanced selling strategies that could change the course of your business, you can visit https://generationecom.com/en/