As 2022 came to an end, it’s both a time to reflect on how you did on Amazon this year and accept all the good and the bad that came out of the strategies that you came up with.
In this article, we’ll discuss everything that shaped the Amazon landscape in 2022 and how they relate to what’s coming up for the market in 2023.
Amazon Live and how it changed the game
Amazon Live has made the online shopping experience much more human for customers. It has expanded the market by adding another way for visitors to view products, which they could only do by going through product listings before.
Amazon Live is very useful. It’s even more crucial during the holidays, as people typically don’t have the time to browse through listings and reviews. If you know how to do your Amazon Live strategy right, there’s a good chance that you had a good 2022 and will have an even better ‘23.
SEO is the way
Search engine optimization (SEO) has always been a thing. Yet, e-commerce is now booming, and most businesses already have an e-commerce component. With many more companies planning to do so in the near future, it’s now even more crucial to master SEO if you want to get ahead of your competitors on Amazon.
There’s no exact formula when it comes to SEO at Amazon, but there are SEO best practices that you can follow to make search engines show your products at the top of the results page.
Amazon PPC
Amazon pay-per-click (PPC) is a great tool to use if you want to increase brand awareness or generate more sales. It has become even more popular in 2022, becoming an integral part of any business’s marketing strategy. With Amazon only charging you when users click on your ads, it means you won’t be paying for screen time even if customers don’t even give any attention to what you are promoting.
You’ll have to get the highest bid for your ad to get shown but only pay for the second-highest bid amount when users click on your ads. Also, even if people don’t click on your ads, they’ll still get to see them, which should help brand awareness. The best part about it? You don’t have to pay for it if they don’t click on your ad.
Reflecting on 2022 and looking forward to 2023
No Amazon marketing strategy is perfect. Even if you prepare a good plan and execute it well, there will always be areas that could’ve gone better. With that in mind, it’s crucial to avoid lingering on mistakes and losses. It’s better to focus on finding out what you did well to try and do it again the next year and look at the things you could’ve done better, so you can improve on them in 2023.
There are so many aspects to consider as an Amazon seller. It’s not just about SEO, Amazon Live, and PPC. There are other things to think about, such as:
Also, remember that while you can take the things you did well this year to next year, not everything that worked this year will work the next, as things can always change, especially in Amazon. Now, knowing what strategies will keep on working and finding new ones that will work is hard, especially with there being so many aspects to think about when planning your Amazon advertising campaign.
If you want to have a strong start and sustain it for the rest of the new year, it’s crucial to develop your strategy and now you can with experts guiding you. For expert advice on everything Amazon-related, sign up and book a consultation with Gen eCom today!
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