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BLOGS

Amazon A/B testing empowers sellers to fine-tune their listings, optimizing for maximum performance. It’s a dynamic tool that allows you to experiment, learn, and adapt your approach based on real data, ultimately leading to increased visibility, engagement, and conversions.

In the dynamic realm of e-commerce, mastering Sponsored Ads on Amazon is a game-changer for store owners. However, simply investing in ads is not enough; the key lies in crafting a strategic marketing approach that not only attracts, but also converts potential customers.  

In the fast-paced world of e-commerce, sellers on Amazon often find themselves facing intense competition. While the marketplace offers unparalleled opportunities, some resort to unethical practices known as “Black Hat Tactics” to gain a competitive edge.  

In the bustling world of e-commerce, Amazon Click-Through Rate (CTR) is the heartbeat of success. If you’ve ever wondered how to not just understand but elevate your CTR, you’re in the right place. In this comprehensive guide, we’ll walk you through the intricacies of Amazon CTR, explore how it works, and the factors influencing it, and most importantly, provide you with actionable strategies to double your CTR.  

In today’s interconnected world, expanding your business into global markets has become simpler and much more accessible. One powerful platform that offers immense opportunities for international growth is Amazon’s Global Selling Program. In this blog post, we will explore what the program entails, discuss the primary steps on how to start selling internationally, and share valuable tips from Amazon experts – paving way on a successful entry into the global market. 

In the ever-evolving world of e-commerce, Amazon has emerged as the powerhouse that dominates the online retail landscape. With millions of sellers and products, Amazon offers a massive marketplace for businesses to reach a global audience.

In the rapidly expanding world of e-commerce, Amazon has emerged as a global giant, connecting millions of buyers with sellers worldwide. One of the primary ways to tap into this massive marketplace is by becoming an Amazon Merchant through Amazon Seller Central.

In the rapidly expanding world of e-commerce, Amazon has emerged as a global giant, connecting millions of buyers with sellers worldwide. One of the primary ways to tap into this massive marketplace is by becoming an Amazon Merchant through Amazon Seller Central.

In the ever-growing world of e-commerce, Amazon has established itself as a globally dominant force. With millions of active sellers vying for customer attention, having a solid Amazon marketing strategy is crucial for your online business to stand out from the rest.  

When it comes to selling on Amazon, it’s pivotal to abide by their listing policies to avoid potential penalties and maintain a healthy online business. However, many store owners unknowingly make listing errors that can restrict their product listings, which can affect product sales, visibility, and brand reputation.  

Are you an Amazon seller looking to take your business to the next level? If so, the Amazon Brand Registry might just be what you need. In this step-by-step guide, we’ll walk you through the process of setting up your brand registry on Amazon and discuss the benefits that it can bring for your business. 

In the highly competitive world of e-commerce, Amazon has emerged as a dominant force. One of the key factors behind its success is its strategic pricing approach. Understanding and mastering Amazon’s pricing strategies can give businesses a significant advantage in this marketplace. In this comprehensive guide, we will delve into the secrets of Amazon pricing, exploring its importance, various strategies, pricing tactics, and practical applications. Whether you’re a seller on Amazon or simply interested in e-commerce, this article will equip you with valuable insights to optimize your pricing game. 

In the fiercely competitive world of e-commerce, securing the Amazon Buy Box can be revolutionary for sellers. The Amazon Buy Box is the coveted section on a product detail page that allows customers to quickly add items to their cart with a single click. Winning the Buy Box means increased visibility, higher sales, and a significant advantage over your competition. In this comprehensive guide, we will unveil seven secrets to help you master the Amazon marketing strategy and secure the Buy Box for your products.

Amazon is the world’s largest e-commerce platform, and for online sellers, it is a golden opportunity to reach millions of customers. However, Amazon is also known for its strict policies, and if you violate them, your account can get suspended. An Amazon account suspension can be a devastating experience for any seller, as it can result in a loss of revenue, customer trust, and brand reputation. In this article, we’ll provide you with a comprehensive guide on how to avoid Amazon account suspension and keep your business running smoothly. 

Amazon is a massive online marketplace where sellers can showcase their products and reach millions of customers worldwide. However, with such a large platform, Amazon has established a set of standards that sellers must meet to ensure the best customer experience. These standards are known as Seller Performance Metrics, and they are essential for maintaining a healthy Amazon account. In this blog post, we will explore tips and strategies to help sellers pass these metrics and maintain a healthy Amazon account.  

As the e-commerce industry continues to grow, Amazon has become a dominant player, and its advertising platform is one of the most effective ways for businesses to reach their target audience. In recent years, Amazon has been rolling out a new type of ad format called interactive ads, and they are quickly gaining popularity. In this blog post, we will explore what Amazon interactive ads are, how they work, and why they may be a game changer for e-commerce businesses. 

Whether you’re just a starting Amazon seller or have been around for a while, launching a product on Amazon can be a daunting process. There are so many steps to take, and even the smallest misstep can cost you time, money, and frustration.

In 2019, Amazon online retailers are finding it increasingly difficult to compete in a market that’s becoming saturated with new brands and products every day. One way to stand out from the crowd is by using Amazon’s returnless refund policy.  

Amazon Brand Analytics is a tool that allows you to get a better picture of how your brand is doing. It can help you understand which products are selling well, and why, so you can make more informed decisions about how to grow your business. 

Amazon is one of the most popular online retailers in the world. It’s also one of the most competitive with hundreds of thousands of sellers vying for attention and sales. If you want to be on top of your game you need to understand how its algorithms work. 

Amazon is a dynamic and ever-changing marketplace. It always aims to continue improving the shopping experience of its users.

As 2022 came to an end, it’s both a time to reflect on how you did on Amazon this year and accept all the good and the bad that came out of the strategies that you came up with. 

The holiday shopping season is upon us, and if you’re a store owner, you’ve likely been keeping up with the rush. It’s not easy to keep up with all of the demand, but it’s easier when you have the right tools and strategies in place. 

Optimizing your Amazon listings is a great way to increase your sales. Amazon search engine optimization (SEO) is the process of optimizing your product listing for better visibility in search results. The goal is to bring more traffic to your page and increase your sales.

About five years ago, the closest that customers could know more about different products on Amazon was to read the product description and look at reviews, but when Amazon Live was released in 2019, it was called “the new QVC”. 

The holiday season is right around the corner, and lots of folks will rush to their local shops online to find the best deals for getting Christmas presents. If you want to boost your sales on Amazon, this could be a great time for you! 

Have you ever thought about starting your own business? If so, you are not alone. There are millions of people around the world who have decided to start their businesses and become their bosses. 

Although it’s already become very popular since its release in 2018, with the world’s biggest enterprises using Amazon advertising to market their products and services, many businesses are still oblivious to the advantages of using Amazon Advertising. 

There’s no question that digital advertising is a powerful tool to boost your brand’s presence. Whether you’re looking to drive awareness of your new product, increase conversions on landing pages, or drive more sales on Amazon, you’ll want to make sure your digital ad strategy is set up right. 

 

September 2, 2022 /PRNewswire/ – Generation eCom becomes the official marketing service provider of Alibaba in Canada. Set to deliver top-notch service, Gen eCom is excited to collaborate with Alibaba in expanding its market reach in Canada––as the first and only agency to partner with the leading eCommerce company in China. 

Introducing a new product to the market is very important. Getting your product engagement and sales rolling is crucial in ensuring that your product will be successful.

 Amazon listing optimization is a key component of an e-commerce business’s marketing strategy. Optimization helps sellers increase their search ranking, which leads to more clicks, more sales, and higher profits. In this blog, we will discuss ways how optimizing your listings can help you get your Amazon business thriving. 

Ever wonder why your listings do not perform the way you expect them to? After a comprehensive content optimization, it seems like something else is still missing. Perhaps it lacks that extra push? Something to boost your product and maximize its visibility. 

Understanding how to get your products ranked higher in search is essential for any seller. It’s easy to think that this is something that you can do on your own, however, this is more than just optimizing product descriptions and keywords. 

It’s official! Martin Ball of WIPTEC and Ball Capital is now part of the Generation eCom family as the new co-owner. 

There are a lot of advantages to being a seller on Amazon but there are also disadvantages to why you have to think again if you want to do your business here.

Amazon is open for sellers across the globe. However, most business owners are from the US and Canada. Amazon offers ample opportunity for these countries to sell. But is there a difference in selling goods when you are located in Canada vs in the US?